Oklahomans have long awaited an opportunity to participate in sneaker culture, they finally got their moment.

The Air Sunder Max has returned as the Air Max SNDR, and it might be the best thing Nike does all year.

A six-sneaker collection delivered by A Ma Maniere.

Nigel Sylvester and Jordan Brand deliver one of the best marketing campaigns of late.

Nike is giving the Wu-Tang Dunk a public release was not on our bingo card for 2024, and for good reason.

Sneakerheads expect collaborators to provide equitable launches but to what extent is this realistic?

The iconic Air Force 1 ‘Linen’ is back and it’s proof that sneaker culture is healing.

Classics and new selections now coexist.

How Anthony Edwards and Adidas used creative marketing to stand out in the crowd of signature silhouettes.

Jordan Brand is primed to dominate 2024.

Counting down the top sneakers that represent the year in sneakers in 2023.

Nike Basketball could be on the cusp of their next historic era.

How Nike once again laid claim to the throne.

How the Nike basketball shoes of the 1990s changed the trajectory of both the brand and the marketplace.

Some deem the Terror Squad release meaningless, they couldn’t be more wrong.

Foot Locker is struggling and they blame you.

Remember what began the obsession.